Nest CEO: “we just don’t think ads are right for the Nest user experience”
Nest users were all up in arms yesterday when the word got out that parent company Google might consider placing ads on the smart thermostat, a claim that has quickly been refuted by both Google and Nest co-founder Tony Fadell in two separate statements.
The first statement was given to Engadget by Google, and reads:
Nest, which we acquired after this filing was made, does not have an ads-based model and has never had any such plans.
The second statement was given by Tony Fadell himself to to Re/code:
Nest is being run independently from the rest of Google, with a separate management team, brand and culture.
For example, Nest has a paid-for business model, while Google has generally had an ads-supported business model. We have nothing against ads — after all Nest does lots of advertising.
We just don’t think ads are right for the Nest user experience.
If you’re a Nest user, then don’t worry, as Google apparently doesn’t plan to slap ads on your favorite thermostat. Yet…